Overview

PRINCIPAL RESPONSIBILITIES:

Under the guidance of the Chief Communications & Marketing Officer, the Communications and Public Relations Lead will manage and implement St. Anthony’s communications strategy and develop messaging and copy to tell St. Anthony’s story across marketing channels to raise brand awareness, communicate the guest experience, and increase donor and volunteer participation.

Storytelling: 60%

  • Conduct interviews on-site and via phone with guests, volunteers, staff, and donors for various St. Anthony’s communications of all types
  • Produce the biannual Spirit Newsletter (print), which includes interviewing guests, volunteers, staff, and donors across the organization, producing 10+ long-form stories and accompanying photography, and working with the designer and printer team to meet deadlines
  • Produce monthly donor email newsletter featuring approximately four donor-centric stories including scheduling interviews, writing, and editing content, capturing photos, and collaborating with the Marketing Communications Consultant to distribute, track results, and iterate
  • Produce weekly internal email newsletter, Friday Notes including collaborating with various departments to source stories, conduct interviews, write, edit, and include photographs; manage distribution via email, printed flyers, and Power Point slides for the monitors in the breakrooms
  • Project manage the production of the Annual Impact Report
  • Develop long-term editorial calendar and draft on-message blogs or recaps of events and initiatives to share on the website; work with the Marketing Communications Consultant to manage the website content
  • Collaborate with the Development team and the Marketing Communications Consultant to draft copy for seasonal and event ads and advertorials.
  • Help identify and develop industry event participation and speaking opportunities for key executives
  • Assist Development & Communications Associate with capturing St. Anthony’s impact via visual storytelling (photography and video)
  • Support other communications needs from all departments including copyediting, preparing content, drafting letters for leadership, etc.

Public Relations: 20%

  • Assist with responding in a timely manner to media inquiries via email, social media, phone, in-person, or other mode of communication
  • Generate materials to support communications and media relations, including story pitches, press releases, fact sheets, and talking points
  • Engage with St. Anthony’s staff, all amenable guests, volunteers, and donors to develop and shape stories ensuring a steady flow of relevant, timely stories are pitched and secured in targeted media outlets
  • Assist with development of annual media calendar identifying external opportunities for projected stories to amplify awareness of St. Anthony’s brand
  • Participate in development of novel and proactive media and outreach engagement efforts including campaigns and advocacy efforts
  • Assist with management of media training structure to train and educate staff on engaging effectively with the media for feature stories, expert opinion, and rapid response
  • Package media mentions to share on social media, the website, internally, and with the board to amplify stories to audiences
  • Facilitate media interviews on-site and via phone with guests, volunteers, staff, and donors for
  • external publications
  • Continually update the media database

Social Media 10%

  • Generate, edit, publish and share engaging, on-brand content (e.g., original text, photos, videos, and news) multiple times weekly on all St. Anthony’s social media platforms
  • Collaborate with Development, Volunteer Services, the CEO’s Office and the ten Programs to ensure a balanced mix of content is posted that brings to life St. Anthony’s new tagline, Hope Stability Renewal
  • Perform research on current benchmark trends and audience preferences
  • Set specific objectives, report on ROI, and continually iterate to increase engagement
  • Communicate with followers, respond to queries in a timely manner, and monitor reviews
  • Collaborate with St. Anthony’s Marketing Communications Consultant, external vendors
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, testing design tools and applications
  • Partner with St. Anthony’s Human Resources department to post open positions to LinkedIn as the need arises

Branding 10%

  • Conduct periodic branding audits of the ten programs to ensure all collateral and signage is up to date
  • Coordinate with various programs and vendors to order branded items

MINIMUM QUALIFICATIONS:

  • BA/BS degree, and at least 3 years of relevant work experience developing content
  • Outstanding written and verbal communications skills required, including the ability to carefully copy-edit
  • Demonstrated prior success in social media is required
  • Attention to detail and emphasis on accuracy required
  • Prior mission-driven communications, development, or nonprofit experience desired
  • Demonstrated ability to work both independently and as part of a team
  • Some experience growing relationships with press and securing mentions
  • Availability to work night and weekend events, when necessary, as well as the Thanksgiving and Christmas holidays

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