Overview

Job Summary:

Under the direction of the Chief Operating Officer, the Marketing Director will provide creativity, insight, and project management supporting numerous programs and initiatives building the museum’s overall offering.  A significant focus will be paid to partnerships and events as the museum grows its relationships with auto manufacturers, brands and other partners and supporters.  The successful candidate must have relevant experience working in sponsorships and managing partner company relationships. 

This individual must be a compelling written and oral communicator, generator of creative, doable ideas, and project manager, capable of presenting work to senior executives and collaborating with appropriate teams. Effective communication with partners is a must.  Ability to think three moves ahead is critical to success in this position. Our ideal candidate has some experience in working with automotive content, has an understanding of automotive industry from collectors to new autos, is an ambitious self-starter and willing to contribute efforts above and beyond in order to succeed.

 

Duties/Responsibilities:

  • Oversee the marketing department and provide mentorship and direction to the team 
  • Idealize, produce and optimize museum marketing programs ultimately drawing in patrons, increasing attendance, brand awareness, and revenue. This includes programs for development, retail, curatorial and admissions. 
  • Manage to an extraordinary level of detail the museum’s corporate partnerships. The successful management of these programs will result in partners returning to the museum for continued collaboration.
  • Work closely with the Digital Content Manager to incorporate digital components to new and existing marketing initiatives furthering the Petersen’s platform growth.
  • Weigh in on developing a programmatic calendar that reflects the content roadmap of the Petersen’s monthly offerings, and work with events staff to assist in producing such museum events. 
  • Optimize website, email and social content such that it is suitable for the Petersen audience. Must be able to understand and articulate the Petersen brand.
  • Stage content for review and coordinate the review process as needed with the COO, museum partners and potential legal entities to meet all requirements.
  • Strategically and regularly work with the museum’s Head of Events to ensure all internal events are planned, communicated, sold and executive to the highest level.
  • Define and track metrics to support understanding of progress, using appropriate analytics tools, both inside the museum and on our website.
  • Monitor content on all applicable sites and apps to ensure it remains accurate, current, compliant and reflective of the Petersen brand. Work with staff to edit and delete content as needed.

Required Skills/Abilities:

  • Expertise in traditional and partnership marketing required
  • Content marketing strategy necessary 
  • Ability to demonstrate an understanding of how to accomplish marketing without having access to a corporate marketing budget 
  • Knowledge of web, website production, and social analytics tools is a plus
  • Exceptional written, oral, and visual communication skills
  • Knowledge of web, website production, and social analytical tools is a plus
  • Exceptional written, oral, and visual communication skills  
  • Full knowledge of MSFT Office, including the ability to generate well-thought out marketing decks, presentations, and pitches
  • Attention to detail

 

Education and Experience:

Minimum Education (or substitute experience) required:

  • Bachelor’s degree in Marketing or Communications

Minimum Experience required:

  • 5 years minimum experience working in Marketing and Partnerships required

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